Privacy Policy

Effective Date: 1st January 2026

Park Crescent Motors Privacy Policy

Park Crescent Motors ("we", "our", or "us") is committed to protecting your privacy and ensuring that your personal information is handled safely, securely, and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or contact us.

1. Who We Are

Park Crescent Motors is a UK used car dealership specialising in the sale of quality pre-owned vehicles.
If you have any questions regarding this Privacy Policy or your personal data, please contact us using the details on our Contact page.

2. Information We Collect

We may collect the following information:
- Your name
- Email address
- Telephone number
- Postal address (where applicable)
- Information you provide through enquiry or contact forms
- Details relating to vehicles you are interested in
- Information provided when requesting finance or part exchange valuations
- IP address
- Browser type and device information
- Website usage information collected through cookies and analytics

3. How We Use Your Information

We use your personal information to:
- Respond to your enquiries
- Arrange vehicle viewings or appointments
- Provide information about vehicles you have requested
- Process finance enquiries (where applicable).
- Arrange vehicle purchases.
- Improve our website and customer experience.
- Comply with legal and regulatory obligations.
- Prevent fraud and protect our business.
We only process personal information where we have a lawful basis to do so.

4. Marketing

We may occasionally send you information about vehicles or services that may be of interest to you if you have requested information or have given your consent.You can opt out of marketing communications at any time by contacting us or using the unsubscribe link included in marketing emails.

5. Sharing Your Information

We do not sell your personal information.
We may share your information with trusted third parties where necessary, including:
- Finance providers (where you request vehicle finance)
- Vehicle warranty providers
- Payment processors
- Professional advisers
- IT and website hosting providers
- Government or law enforcement agencies where legally required
All third parties are expected to protect your information and process it in accordance with applicable data protection laws.

6. Cookies

Our website uses cookies to improve functionality, analyse website traffic, and enhance your browsing experience.
Cookies may include:
- Essential cookies
- Analytics cookies
- Performance cookies
- Functionality cookies
You can manage or disable cookies through your browser settings.

7. Data Security

We take appropriate technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction.
While we take security seriously, no internet transmission can be guaranteed to be completely secure.

8. How Long We Keep Your Information

We only retain personal information for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements.

9. Your Rights

Under UK data protection law, you have the right to:
- Request access to your personal information.
- Request correction of inaccurate information.
- Request deletion of your personal information where appropriate.
- Restrict or object to certain processing.
- Request transfer of your personal information.
- Withdraw consent where processing is based on consent.
- Lodge a complaint with the Information Commissioner's Office (ICO).

10. Third-Party Websites

Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of external websites and encourage you to review their privacy policies before providing personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
Any updates will be published on this page together with the revised effective date.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us using the details provided on our Contact page.
If you remain dissatisfied with how your information has been handled, you have the right to make a complaint to the Information Commissioner's Office (ICO).
Thank you for trusting Park Crescent Motors with your personal information.